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Market Research

Make Informed Business Decisions
With BankValue™ Market Studies

Bankers call on BankValue^TM Advisory Services for sophisticated market studies, data mining and deposit projections to reveal:

• Current market position for strategic planning
• Feasibility for a bank office in a new market
• Due diligence prior to acquiring another bank or branch

Market Study

• Executive summary presents key findings
• Physical description of primary and secondary market areas including proximity to key geographic features
• Economic analysis covering building permits and construction activity, wholesale and retail sales, employment levels, and primary employers
• Competitive analysis of local banks, thrifts and credit unions including total deposits, historic deposit growth, and loan portfolio composition (when available)

Data Mining
Data mining is for customers who want customized, clearly presented market information without the market study analysis. All BankValue market research is based on the latest available data from the U.S. government, state economic development agencies, local governments, local economic development authorities, and local chambers of commerce. (Note: available information is limited in some market areas.)

Deposit Projections
Three to five year deposit projections for a market are prepared based on historical deposit growth as well as demographic and economic trends and projections.