"UBB serves specifically community banks and doesn't have other vested interests, whereas correspondent banking may be just one component of business for others. I think this focus at UBB is really where the value lies"
Operations Officer, Gateway Bank, Mendota Heights, Minnesota
William C. Rosacker, President and CEO of United Bankers' Bank, was recently interviewed for UBB's quarterly newsletter The Independent and asked what he thinks First for Your Success means both inside and outside of UBB:
Q. What's the big picture here, Bill? I think First for Your Success represents… (more)
Q. Will this change United Bankers' Bank? No and yes, is my short answer. No… (more)
Q. UBB recently expanded its market from the Midwest to the Pacific Northwest. How does First for Your Success play into that decision? Prominently. For starters… (more)
A. I think First for Your Success represents the maturing of United Bankers' Bank. Back in the early 80s when our slogan was the Correspondent of Choice, we were just coming out of the farm crisis and some very troubled waters for this bank. Our customers literally had to make a choice on whether or not they were going to stick with us and this new banking animal called The Bankers' Bank.
As we got on track in the early 90s with product innovations, improved performance, and our unwavering dedication to community banking, we signaled the success of the bank with a new name (United Bankers' Bank), logo and tagline: Strength, Service & Commitment. Now, in essence we are saying we have come of age. We have all the tools - the products and services, the people, the capital structure - to make you, the community banker, successful. First for Your Success, in my mind, really brings this evolution all together. Back to top
A. No and yes, is my short answer. No in that we've always run this bank from the perspective that we will be successful if our customers are successful. It's not about our profitability, it's not about our growth, and it's not about our needs; rather, it's about making the customer number one on our agenda every single day knowing that if they are successful, we will be too. I think everyone here is sold on that philosophy.
Yes in that First for Your Success establishes a gold standard, if you will, that we must strive even harder to achieve. We want to be the best bank stock lender. We want to be the leader in technology. We want to be the preferred provider for investment services. Accomplishing these goals make us better, and in turn will help our customers be number one in their markets! Back to top
A. Prominently. For starters, I'm not sure that the First for Your Success philosophy is ingrained with other providers of correspondent services including some of our bankers' bank competitors. This attitude is born of our heritage at UBB as the first bankers' bank; it's literally in our corporate DNA. Our founders didn't start this bank to be the nation's only correspondent bank, to provide a 2 percent return on assets, or to generate profit and dividends. What they wanted was a safe harbor where they could get a fair shake, a square deal, and nobody coming after their customers.
That's as true today at UBB as it was in 1975 when the first bankers' bank was known by regulators and industry observers as the "Minnesota Experiment." So bottom line, we believe we have something special here at UBB that is expressed perfectly in this slogan, and that can't be matched by any other provider of correspondent services. Back to top